HVAC were looking to refresh and modernise their branding and website when they approached us. Their main objective was to modify the design of their brand and completely relaunch their website in anticipation of increasing their brand awareness and interest while escalating leads and increasing sales.
Trident Creative provided HVAC with an aesthetically refreshed website with improved functionality and interactive experiences. This website experience has been tailored to the needs of past, present and future clients with goals to educate potential customers of HVAC's services and increase conversions. The website has been designed and developed to be user friendly and responsive amongst all devices and screens.
HVAC is a major player in the Australian Industry however their website and branding made them look amateur and outdated. The other big problem that HVAC faced with their website and lead generation process is that they were only known for one of they many facets in their business even though they were industry leaders across multiple services. Our challenge was to take an incredibly complex business with many services offerings and present them in a logical way that gives their potential clients a full snapshot of their full capabilities.
Like with all of our website design projects we started with a customer journey strategy and created a design to answer all of the questions that we know potential clients would be asking. This also allowed our copy writing team to write all of the content for the entire website, taking complex technical processes and adding a marketing spin on them. This combination of design and strategic copy writing services helped us to not just create a great design for HVAC but also allowed us to create a highly functional website designed to convert traffic.
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