Investing in a brand video for your website is the quickest way to decrease your website's bounce rates and increase the time spent on your site.GET YOUR FREE BRAND VIDEO STRATEGY
It's effortless for businesses to confuse a brand video with an advertising video, as both types of video have some level of cross over. The significant difference between these videos is that brand videos strive to develop an emotional connection with their audience rather than focusing on the translation of information. Brand videos center around communicating the "why" of your business.
This type of video is an absolute must for all kinds of businesses, from startups to large brands. If you're a business that is running PPC campaigns and sending traffic to your website, then you need to have a brand video that fosters curiosity, decreases bounce rates, and increases the time visitors spend on your site.
We all know that emotion is the key to higher conversion rates in sales. Have you ever heard the saying that people will forget what you said but will remember how you made them feel? Showing people why your business exists helps us to tap into the emotional center of your visitors. When we do this, it causes them to associate emotion with your business rather than just information.