This type of video is an absolute must for all kinds of businesses, from startups to large brands. If you're a business that is running PPC campaigns and sending traffic to your website, then you need to have a brand video that fosters curiosity, decreases bounce rates, and increases the time visitors spend on your site.

We all know that emotion is the key to higher conversion rates in sales. Have you ever heard the saying that people will forget what you said but will remember how you made them feel? Showing people why your business exists helps us to tap into the emotional center of your visitors. When we do this, it causes them to associate emotion with your business rather than just information.