Brisbane/Ipswich base earthworks company Flowrite Group approached us to assist with the rebranding of their website and assist them to build a brand that people would want to work for. Being the industry where people get to fulfill their childhood dreams of operating heavy machinery for a living we decided to focus on telling that story. The marketing team at Flowrite explained that their biggest issue wasn't with find more work it was attracting the right people to work for them, this is the reason the website is focused around the staff experience and not what the company does.

Again we used Webflow to develop a completely original web design based around their goal of attracting the right staff members. This included the creation of several videos including a staff testimonial and a series of hero images scattered throughout the site, we also included a custom script to import their instagram feed to the home page.

To further attract new team members from South East Queensland to work for Flowrite Group they wanted to highlight some of the big jobs that they were doing in the region. Over a period of a couple of weeks we took progress video and photos of the olympic pool construction they undertook at the Langlands Pools in Stones Corners. Brisbane. This was an iconic landmark to the surrounding inner Brisbane suburbs and was a significant job for the company and the community.

During the filming process it was important for us to capture the team dynamics and the technical skill required to operate the machinery. We then interviewed managing director Jeff Giebel about the project and pieced together a video that showcased the job and progress from start to completion.

The journey of NESA has been from a small solo operation to a large national company servicing farmers with unique liquid fertiliser products all around Australia. The one thing however that has not grown with the company is their digital presentation. We embarked on a journey of changing their site from a simple three page services site to a large visionary and interactive site.

As with all our website designs, we designed this website from scratch with the specific objectives of the end user in mind. As the primary user of the website would be farmers looking for ways to increase their yields we knew that there were two things we needed to do to help farmers along the journey of making a decision that being, build brand trust and credibility.

Our approach to meeting these needs was to create a content centred website building trust through vision and credibility through testimonial. We used a clean and simple design combined with captivating hero images and engaging video to build the brand recognition and trust.

As a part of their website redesign we wanted to incorporate the creation of a vision video to drive user interaction on the website and leave a memorable moment for users. This video serves as a way to build brand trust with the farming community and a way cause those landing on the page incentive to dive deeper and learn more about the business.

For this project we travelled across the country to their factories in Mildura, VIC and Innisfail, QLD, to capture the operations of both facilities, we also travelled through the regions to visit farmers on their farms to interview them and build their client testimonial videos. From these travels we were also able to gather all the photographic content we needed to build a collection of hero images for their site and other marketing avenues.

Pro Plaster is a national manufacturer and retailer of materials for the plastering trade with offices in Sydney, Brisbane and the Gold Coast area. The marketing team from Pro Plaster approached us to assist them with the development and execution of a vision video that captured the story of the business and showcased their growth from humble beginnings to national success. Our job was to try and capture various aspects of the business journey and piece them together in an engaging and emotional manner.

We started by heading to the head office in Capalaba and interview the managing director and sales director to collate the various story elements of the business. We then headed to all the stores to capture the various aspects of the business including their manufacturing facility and their 6 retail stores across Australia. From there we worked with the marketing team to craft the narrative of the video and develop the visuals to create a synergy between story and visual.

The team at Royal Victory were wanting branding that would allow them to compete against bigger organisations in their field with the same level of credibility and trust. Their goal was to achieve a brand that was interchangeable with other industries as well and would not be limited to the fitness world as their business continues to expand and grow.

The approach we took with this particular logo was to capture the feel of royalty and class whilst keeping a sense of drive and grit. Blue and yellow was the colour combination we chose to achieve the feel of class whilst using a block typography gives the branding a sense of substance and grit. The team at Royal Victory fell in love with the brand concept and are using their branding to reinforce their goals and values.

Royal Victory came to us as a start up looking to make an impact on their market at the launch of their business. This meant that on top of branding we needed to build a website that was on brand and invited people to be apart of their fitness community. Once again (like all our website) we built this site from scratch with completely original content including several videos sharing their vision and explaining their business and images that reflect their community.

This website was built on webflow allowing us to build a CMS website, responsive and completely editable by the team at Royal Victory with a simple click to edit interface. Webflow is a powerful and secure web building tool and allows us to build unique and individual website quickly and efficiently.

Siren Cameras is a tech startup based in Brisbane, Australia with a revolutionary product in the fishing industry. Their product is the world's first ever dual facing fishing camera that attaches to the line after hook up. One of the challenges startups face is building trust in a brand when there is no tangible product available only the concept and the hope that they can bring it to reality. Our job was to begin the process of gather momentum for the brand and build a community of engaged and excited consumers. The team at siren understand that have a well thought out and well design social media feed is a key part to building a credible brand, and asked us to build a social media content strategy for them.

Seeing how the product itself was a camera we needed to use images and video footage from their trips to build the collection of content. We based all of our content around the brands tag line "there are two sides to the fight, capture both". We did this by making sure that both angles received equal coverage across their platforms, in both photos and video format. With the videos we developed a side by side technique combined with the back and forth to show the end users the type of content that is possible when you have more than one angle. This approach ended with a highly engaged social media community with most videos recieving 10K+ views and some even receiving upwards of 80K.

In the process of establishing their brand the next step was to develop their brands website as a space to tell the story of the product. We once again used Webflow to build a entirely unique website with CMS functionality, custom interactions and integration with their digital marketing lead capture apps. Where many would have created a typical product landing page we decided that it as crucial to give visitors to the website a memorable experience that screams of technical expertise, detail and reliability.

There are many features of this website that we are especially proud of, too many to cover in this case study, but the one that stands out the most is the custom scrolling interactions on the home page that help to visually explain how the product works and what it does. This includes sections where multiple elements move at different speeds as the user scrolls down the page, giving the effect of the product sliding down a fishing line and even splashing into the water. We once again include custom videos and photos to compliment the original design to ensure that their brand image competes with the other big brands in this industry.

Strategic Media Partners are a regional advertising with a trusted name in the North Queensland region. As North Queenslanders love a personal touch and a local business, our goal was to emphasise this exact brand narrative in SMP's branding video.

If you ever get the chance to meet the team at SMP you will see that they love to build relationships with their clients and that their clients love it when they drop in. We decided this was an important part of their business to highlight and would connect with the personal touch side of their branding. That's why there is a lot of movement in this video, showcasing that they are an agency busy working for their clients.

We also wanted to highlight the fact that they know and love their region. We highlighted this by adding stunning vision of iconic sights in their region. People who live in these locations would know these iconic sights and bring a sense of familiarity and trust, as North Queenslanders love to work with locals and hate sending work to southern states or overseas.

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Strategic Media Partners don't currently have an in house video team to assist their clients with the growing demand for video in their digital marketing efforts. Strategic Media Partners have partnered with Trident Creative to bring professional video content to their clients and offer services previously too expensive to outsource or not suitable for digital marketing.

Here is an example of some video content we produced for one of Strategic Media Partners clients Sugarview Estate. Strategic Media Partners recommended their client get video and photo content for their website that would show the estate in a professional and engaging manner. This content has since been used as a hero video on their website and the photos have been use on their website and social media.

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